The number of active Pokemon GO players has dipped dramatically since the game launched and over time it has struggled to keep people coming back.
Limited time events (such as the forthcoming holiday event) don’t seem to be solving the active users problem and so Pokemon GO developer Niantic is rolling out a new solution. Inactive players have begun to receive emails from Niantic that offer them huge rewards if they return to the game.
According to screenshots of the email, Niantic is offering inactive Pokemon GO players two Super Incubators (which hatch eggs much faster) as well as a Premium Raid Pass. Players must redeem a code to gain the rewards and the email explains that the code is only valid for three days.
The email also mentions the new dynamic weather system feature as well as the introduction of more Gen 3 Pokemon. Niantic is hopeful that the promo code, combined with the arrival of new gameplay features, will be enough to get fans back on board.
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Niantic will be reliant on the existing Pokemon GO player base more than ever as time goes on. The game was not in the list of the top 20 most downloaded games on iOS and while it’s unclear how the game is performing on Android, this data does indicate that the game is not drawing in players as it used to. This means that Niantic will have to make the most of current Pokemon GO players – both active and inactive – in order to make money and keep the game going.
However, some fans may argue that Niantic will need to do a lot more than just throw loot at lapsed players to keep Pokemon GO going. The rewards will get those players to come back to the game, but what can the developer do to actually keep them playing it regularly? Pokemon GO players have said that they are feeling very discouraged and don’t believe a couple of Super Incubators will solve this problem.
Something that will make a greater impact, though, is the rollout of more gameplay features. The dynamic weather system is a start but other additions such as the highly anticipated PvP and trading features will also make a big difference. Active and inactive players will agree that the sooner these features are introduced, the better.
Pokemon GO is available for Android and iOS devices.