In a strange turn of events, Call of Duty publisher Activision might be seeking to oppose a dog waste removal service for parodying its established shooter franchise. The service, named ‘Call of DooDee’, is a family-owned business that specializes in cleaning up after its clients’ four-legged friends.
After the business tried to patent a trademark for the Murrieta, California-based service, an opposition claim from Activision has requested an additional 30 days to allow the company to decide whether it wants to take action against Call of DooDee becoming a trademarked brand. The request has now been granted and the publisher has until the end of the year to file a formal opposition to the waste removal company’s patent.
Of course it’s completely understandable for Activision to want to avoid its franchise being associated with dog waste, but seeing the publisher have to explain why the trademark would be damaging to its brand would lead to quite the interesting read. The company currently has 23 trademarks related to Call of Duty in the US, though admittedly none are filed under Goods & Services for dog waste removal.
It’s extremely likely that the family-owned Call of DooDee won’t put up much of a fight against the might of Activision’s legal team and the matter is likely to be resolved peacefully, should the publisher choose to take action in the next month. It’s entirely possible that the tiny business might not be determined to be a threat to the Call of Duty brand whatsoever, in which case husband and wife team Albert and Lesley Ochoa can continue to clean up after dogs under the parody name.
In other Call of Duty news, the latest addition to the popular franchise might have suspended its microtransaction system due to the controversy surrounding EA’s Star Wars Battlefront 2. After the gaming community caused an uproar about the Star Wars title’s dedication to loot boxes, it’s entirely possible that Activision is choosing to wait a little while before releasing its own version of the pay-to-win function.